Wataniya Insurance
Project Overview
Redesigned the corporate website for Wataniya Insurance to improve usability, accessibility, and information architecture. The project focused on simplifying navigation, restructuring content, and creating a modern digital experience that enables both individual and corporate customers to easily explore insurance products and services while strengthening the company’s digital brand presence.
Project Type
Corporate Website Redesign
Industry
Insurance & Financial Services
Role
UI Designer
Duration
6 Weeks
Budget
Confidential
Problem
Wataniya Insurance’s existing website suffered from a complex information architecture, inconsistent visual hierarchy, and outdated interface patterns that made it difficult for users to discover insurance products and complete common tasks. The platform needed a modern, user-centered experience that better reflected the company’s position as a leading insurance provider while improving accessibility, navigation, and overall usability.
Solution
Conducted a comprehensive review of the existing experience, competitor analysis, and content restructuring to redesign the platform from the ground up. Developed a new information architecture, simplified user journeys, and designed a clean, responsive interface with improved navigation, consistent UI components, and a scalable design system. The result was a more intuitive and accessible website that enhances product discovery, reinforces brand credibility, and delivers a seamless experience across desktop and mobile devices.
