Al-Essayi Electronics – E-commerce
Project Overview
Designed a modern e-commerce experience for Al-Essayi Electronics, one of Saudi Arabia’s leading electronics retailers. The project focused on improving product discovery, simplifying the shopping journey, and creating a scalable digital experience that enables customers to browse, compare, and purchase electronics with ease while reinforcing the brand’s credibility and market presence.
Project Type
E-Commerce Website Design
Industry
Retail / Consumer Electronics
Role
UX/UI Designer
Duration
7 Weeks
Budget
Confidential
Problem
The existing online store featured a large and diverse product catalog that made browsing and product discovery challenging. Navigation, filtering, and category organization lacked clarity, making it difficult for users to quickly find products and complete purchases. The platform also required a more modern interface that could strengthen customer trust and deliver a consistent shopping experience across desktop and mobile devices.
Solution
Conducted UX research to understand customer behavior and identify friction points throughout the shopping journey. Redesigned the information architecture with intuitive product categories, advanced filtering, and streamlined navigation to improve product discovery. Developed a clean, responsive UI supported by a scalable design system, modern visual language, and conversion-focused layouts that create a faster, more engaging, and user-friendly e-commerce experience.
