Avon E-Commerce
Project Overview
Redesigned the e-commerce experience for Avon, one of the world’s leading beauty and personal care brands, to create a more intuitive, engaging, and conversion-focused shopping journey. The project emphasized improving product discovery, streamlining navigation, and delivering a modern user interface that reflects Avon’s global brand identity while providing a seamless experience across desktop and mobile devices.
Project Type
E-Commerce Website Redesign
Industry
Beauty & Personal Care / Retail
Role
UX/UI Designer
Duration
8 Weeks
Budget
Confidential
Problem
The existing e-commerce platform presented an outdated visual experience, a complex product catalog, and inconsistent navigation that made browsing and purchasing less intuitive. Users struggled to discover products efficiently, while the interface lacked the modern design standards and responsive experience expected from a global beauty brand, impacting engagement and the overall shopping journey.
Solution
Redesigned the shopping experience through a user-centered approach, introducing a clearer information architecture, optimized product browsing, and simplified customer journeys. Created modern, visually engaging UI layouts aligned with Avon’s branding, improved category navigation and product presentation, and developed responsive interfaces that deliver a consistent, accessible, and conversion-oriented experience across all devices.
