17sixty
Project Overview
17Sixty is a premium marine tourism platform based in Jeddah, Saudi Arabia, offering unforgettable Red Sea experiences, including yacht charters, diving, snorkeling, parasailing, luxury cruises, and guided sea adventures. The project focused on designing a modern, immersive website that showcases the beauty of the Red Sea while making it easy for users to discover activities, explore destinations, and book experiences. The final solution balances rich visual storytelling with intuitive navigation, responsive performance, and a seamless booking journey for both local and international visitors.
Project Type
Tourism & Booking Platform
Industry
Travel, Tourism & Marine Experiences
Role
UX/UI Designer & Frontend Developer
Duration
3–4 Weeks
Budget
Confidential
Problem
The existing digital experience did not effectively showcase the wide range of marine activities or communicate the premium nature of the brand. Users needed a faster way to explore experiences, compare options, and complete bookings across both desktop and mobile devices. The challenge was to create an engaging, bilingual platform that balanced immersive visuals with intuitive navigation while supporting a seamless booking journey.
Solution
I designed a modern, user-centered platform that combines immersive visual storytelling with a streamlined booking experience. The information architecture was restructured to make activities easy to discover, while clear navigation, responsive layouts, and reusable UI components ensured a consistent experience across devices. The final solution enhanced usability, strengthened the brand’s premium identity, and made it easier for users to explore, compare, and book Red Sea experiences.
