ProTextile
Project Overview
ProTextile is a global textile supplier specializing in premium fabrics, sewing threads, foams, and upholstery solutions for the hospitality, commercial, and marine industries. The goal of the project was to redesign the company’s digital presence with a modern, user-centered experience that effectively showcases its extensive product catalog, builds trust with potential clients, and simplifies the process of exploring products and services across different markets. The final solution focused on improving usability, visual hierarchy, and responsive performance while reinforcing the brand’s premium positioning.
Project Type
Business Website
Industry
Textile Manufacturing & B2B E-commerce
Role
UX/UI Designer & Frontend Developer
Duration
4–6 Week
Budget
Confidential
Problem
The existing website did not effectively communicate the company’s premium brand or extensive product offerings. Users found it difficult to navigate a large catalog of products and services, while the information architecture lacked clear hierarchy. The challenge was to create a modern, intuitive, and responsive experience that would help both corporate and private customers quickly discover relevant products, build trust in the brand, and encourage inquiries.
Scope of Work
The project involved designing and developing a modern corporate website that reflects ProTextile’s premium brand identity while improving usability and product discoverability. My responsibilities covered the complete design process—from UX strategy and information architecture to UI design, responsive implementation, and frontend development—ensuring a consistent, accessible, and high-performing experience across all devices.
Solution
The solution focused on creating a clean, modern, and conversion-oriented digital experience that reflects ProTextile’s premium positioning. I restructured the information architecture to simplify navigation, organized the product catalog into clear categories, and designed intuitive user journeys for both corporate and individual customers. A consistent design system, responsive layouts, and clear visual hierarchy were implemented to improve usability across all devices. The final result delivers a scalable, accessible, and visually engaging website that enhances product discovery, strengthens brand credibility, and encourages customer inquiries.
